Products
Absolutely, we could just sell “normal” shirts and hats and call it a day. But that wasn’t the point.
SWYD gear reps a transformative mindset—so we offer a premium product you’re not going to easily find out in the wild.
The OG
Something you should know right out of the gate: SWYD t-shirts are buttery soft and perfectly stretchy. The hoodies? Luscious, with that broken-in feel. And if you know your lids, the Richardson 935 Rogue is a legend in its own time.
Case in point: “The OG”—first design we ever printed. Proud yellow type on black. The undeniable tag line: “Lift Everything. Run Everywhere.”
Fitness heads love this one—but truthfully, we’ve yet to meet someone that doesn’t. Above all, it sets the tone: the kind of apparel you never want to take off. The type of mentality you never want to lose. (More OG options on the Shop page.)
Chi-Town Colorway
When you purchase a SWYD product, you’re making a quiet declaration about what matters to you—something you love enough to lose yourself in.
The “Chi-Town Colorway” encompasses all the style and substance of The OG, combined with the heart and soul of the City by the Lake. Because, Chicago.
Bright orange type over navy and light blue, with the exclusive tag line: “Move the Body. Lift the Soul.” It’s proof that we’re more than a fit-check. This is about owning your story—and living it fully. (More Chi-Town options on the Shop page.)
Orange Bliss
What do you love enough to do until you can’t do it anymore? The hustle, the craft, the dreaming, the doing—the thing that makes you feel most alive?
The “Orange Bliss” is ready and willing to join you on whatever you're cooking up. Bright orange type on off-white, with the custom tag line: “Where Endurance Meets Identity.”
SWYD gear is designed and built for people who don’t stop when it hurts, when it’s hard, or when no one’s looking. It’s not just comfort you wear—it’s conviction.
SWYD Lids
The SWYD lid collection comes in three styles—aligned with their hoodie/t-shirt counterparts. But you will notice the colors are slightly tweaked for The OG and Orange Bliss.
The OG rocks an olive/army green lid with the bright yellow type. The Orange Bliss rocks the bright white on the orange front panel. And the Chi-Town Colorway matches up with its clothing equivalents perfectly. All hats are embroidered.
Tag lines are the same for all three respectively—and like everything else in the collection, any one of these legendary Richardson 935 Rogue headpieces is just waiting for permission to prove its worth.